Clash of Clans

Building a digital presence that celebrates the Clash of Clans community while increasing in-game engagement.

With 55M active users, Supercell’s Clash of Clans is one of the most downloaded and highest-grossing mobile games of all time. Instead of building a traditional, static gaming site that only focuses on user acquisition, we created a dedicated online destination that delivers real value to users because the content is driven by the game’s own community.

Art Direction, Design, Composition, UX, Lead.